I’ve been answering questions this week on balance in your writing life, and on achieving your goals with writing. While I definitely don’t have all the answers, one of my go-to exercises for writers and anyone who has ever worked for me is what I call the Resume Recheck exercise (more on that next week). [...]
Category Archives: Copywriting
Why Cheap Doesn’t Work in Copywriting or Marketing
- 08
- Mar
Kassia Kroszer said, in response to Porter Anderson’s questions about her manifesto on ebooks titled A Reader’s Bill of Rights, that cheap self-publishing doesn’t harm the industry but the individual: For self-published authors, they aren’t really driving the cost of the market down as much as they are driving their own worth down. It’s pretty clear [...]
Editing in Marketing, Writing, and Photography
- 07
- Mar
True words about photographs in a digital age, and how critical it has become to select and print only those few that are good, that serve a purpose or meet our needs: We edit for our audiences, real or virtual. If we share too much, people shut us out. If we share well, people become [...]
Delegation Part 2, or Why You Should Hire Freelancers
- 06
- Mar
If you work in a medium or large company, you probably have someone in-house whose job it is to write for you. Or part of their job. Maybe a whole department. Chances are, that person or department is also overwhelmed. In my experience non-writers in large companies don’t understand writing and think it’s an easy, [...]
Balance & Delegation
- 05
- Mar
Our panel at AWP was about finding balance between your professional or paid writing life and your personal creative writing. Funny that some days I seem to fail miserably at this. Like today. I’m reminded now, after seven solid hours of fighting with PHP code and my ISP’s server settings, that my mantra as a [...]