Tag Archives: Pricing

Why Cheap Doesn’t Work in Copywriting or Marketing

Kassia Kroszer said, in response to Porter Anderson’s questions about her manifesto on ebooks titled A Reader’s Bill of Rights, that cheap self-publishing doesn’t harm the industry but the individual: For self-published authors, they aren’t really driving the cost of the market down as much as they are driving their own worth down. It’s pretty clear [...]

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