I’ve been answering questions this week on balance in your writing life, and on achieving your goals with writing. While I definitely don’t have all the answers, one of my go-to exercises for writers and anyone who has ever worked for me is what I call the Resume Recheck exercise (more on that next week). [...]
Monthly Archives: March 2012
Why Cheap Doesn’t Work in Copywriting or Marketing
- 08
- Mar
Kassia Kroszer said, in response to Porter Anderson’s questions about her manifesto on ebooks titled A Reader’s Bill of Rights, that cheap self-publishing doesn’t harm the industry but the individual: For self-published authors, they aren’t really driving the cost of the market down as much as they are driving their own worth down. It’s pretty clear [...]
Editing in Marketing, Writing, and Photography
- 07
- Mar
True words about photographs in a digital age, and how critical it has become to select and print only those few that are good, that serve a purpose or meet our needs: We edit for our audiences, real or virtual. If we share too much, people shut us out. If we share well, people become [...]
Delegation Part 2, or Why You Should Hire Freelancers
- 06
- Mar
If you work in a medium or large company, you probably have someone in-house whose job it is to write for you. Or part of their job. Maybe a whole department. Chances are, that person or department is also overwhelmed. In my experience non-writers in large companies don’t understand writing and think it’s an easy, [...]
Speaking of Treating Your Writing Like a Job
- 06
- Mar
Last Saturday I told a roomful of people that they needed to start treating their personal creative writing as though it were paid professional writing. Because frankly, otherwise most of us writers tend to let our writing be treated as a hobby, which means we let work, family, friends, the overdue closet-cleaning, and our neighbor’s [...]
Balance & Delegation
- 05
- Mar
Our panel at AWP was about finding balance between your professional or paid writing life and your personal creative writing. Funny that some days I seem to fail miserably at this. Like today. I’m reminded now, after seven solid hours of fighting with PHP code and my ISP’s server settings, that my mantra as a [...]