Thanks to Head Butler for turning me on to this brilliant anti-bullying video and song from Cypress Ranch High School in Texas. What’s so great about it? It’s not groundbreaking music or filmmaking. It’s not the first orchestrated high school video or anti-bullying campaign or message. But it is great viral marketing. A perfect example [...]
Category Archives: Case Studies
Delegation Part 2, or Why You Should Hire Freelancers
- 06
- Mar
If you work in a medium or large company, you probably have someone in-house whose job it is to write for you. Or part of their job. Maybe a whole department. Chances are, that person or department is also overwhelmed. In my experience non-writers in large companies don’t understand writing and think it’s an easy, [...]